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I was happy to come into work today to read some research that’s backed up what we’ve been predicting for months.  More and more people are watching online video that’s produced by professionals.  We’re constantly asked by clients to produce a YouTube video.  When we ask why, the answer is normally something like, “Well, it’s cheap”.  And they’re right.  You can produce a video and throw it on YouTube, and pray somebody watches it.  And it can be done cheaply.  And it can look cheap.  But is that really a good strategy?  Now, I’m not saying that YouTube isn’t a great online tool.  It’s fantastic. For some of our clients, it’s the perfect place to house videos.  But thinking about it on a large scale, people are only going to watch and connect with so many user-generated videos.  It is extremely important that online video, even the YouTube stuff, is done professionally.  It needs to look top notch.  People always crave quality.  You would never expect that a home movie about a trip to Africa would attract a higher audience than a video done by a professional documentary crew.  So why would you market your business that way?